Marketing in Uncharted Territory How do we 'sell' an idea of the social media future? The social internet is changing. We're turning our backs on the established micro-blogging platforms, the places that are feeling less platform and more Big Brother day-by-day. It won't happen overnight, but it has
Eyes on the Future: FediForum September 2024 FediForum Sep 24 saw some of the biggest names in the open social web come together. Imagine walking into a room and seeing people from Threads, Flipboard, Bluesky, WordPress, Mastodon and Ghost. Then imagine those people aren't just the outreach team sent to a conference, but the people
The Future of Social Media: Are Ethics Enough? The idea of democratic and open Fediverse aligns with many nonprofits, NGOs, and activists - but is that enough? The Fediverse, a network of decentralised interoperable social media platforms, is seen by many as the future of social media. It's a return to what social media was meant
The 'X-odus' (UK Edition) More and more people in the UK are leaving X, so where are they going? As I explored in my blog post Mojo Dojo Casa House: X & Masculinity - X has become a bit of a bin fire. It was further proven recently when, after three young girls were
All About Community: Newsmast 3.1.0 Newsmast introduces a string of new features, perfect for growing a community online. There is a vast array of Mastodon clients and Fediverse enabled social platforms - many of which have their own app. Each one serves a certain type of audience. Mammoth captures the sleek iOS feel, IceCubes has
The Fediverse just got some street cred, thanks to Threads Threads (finally) took a brave step towards the Fediverse Yesterday, Threads used their platform to put spotlight on the Fediverse by inviting Block Party co-founder Tracy Chou and Flipboard co-founder Mike McCue to an AMA (ask me anything) on the Fediverse - hosted by the Threads brand account. With 4.
Rebellion of Machine Perfection Machines scroll among us. Whilst on Threads recently, I saw a post by Ghost creator, John O'Nolan, wondering why a TikTok trend saw users intentionally miming audio out of sync. The reply, by Robert Stephens, inspired this blog. John O’Nolan (@johnonolan) on ThreadsI assume this makes me
Mojo Dojo Casa House: X & Masculinity Say goodbye to the Twitter you knew, Musk's X is stomping on the grave. I've recently had the displeasure of going back to X (aka Twitter), a platform that continues to turn further and further from the light it once was. The platform is a lot
Influencing Influencers How do you change the way the professionals do social media? Social media is a job. That is not up for debate. It's a complicated mix of marketing, design, and PR - surprisingly few people can do it. But what do you do when you want to influence
Laying the Rage Bait: Journalism on Social Media Social media is a battlefield of information. More than ever, we are seeing news providers being beaten up by the current structure of information sharing online. There is a fight for relevance. Headlines, images, & NIBs are all crafted to pull in engagement. I want to explore how I think
Answering ARMY's Question: What is the Fediverse & How Do We Get Involved? Since my last blog took off, thanks to BTS' ARMY, this one's for you and for anyone else curious about this Fediverse/Social Web/social-media-in-an-interconnected-network thing. If you missed it, I ended my last blog with an introduction to the Fediverse for ARMY new to Bluesky. Since
PurpleSky: ARMY on Bluesky & the Social Web Time and time again, we have seen communities emerge on social media based on similar interests. Within those communities have been sub-communities and within them friendship, or perhaps better labeled as acquaintance, groups. This structure, where we seek out people who like the same things, leads to huge online communities
Why a blog? Hi, my name is Saskia. I've been writing since I was a kid, like, really writing. Novels, poetry, I even had an obsession with magazines (some of which have turned into my favourite portfolio pieces). From there, I got two degrees, both of which included a lot of