A cool platform isn't enough to make the biggest audience stick around. As we explore social alternatives, there's a feeling of uncertainty, a question. Will this one stick? To be successful, a social media platform shouldn't just onboard users, but keep them there -

Can open social platforms offer an alternative? Is 'town square' even the right metaphor? The 'digital town square' is an idea X seems to have their claws in. It's not a bad one either. The town square analogy plays on our emotion, it suggests

How do we 'sell' an idea of the social media future? The social internet is changing. We're turning our backs on the established micro-blogging platforms, the places that are feeling less platform and more Big Brother day-by-day. It won't happen overnight, but it has

FediForum Sep 24 saw some of the biggest names in the open social web come together. Imagine walking into a room and seeing people from Threads, Flipboard, Bluesky, WordPress, Mastodon and Ghost. Then imagine those people aren't just the outreach team sent to a conference, but the people

The idea of democratic and open Fediverse aligns with many nonprofits, NGOs, and activists - but is that enough? The Fediverse, a network of decentralised interoperable social media platforms, is seen by many as the future of social media. It's a return to what social media was meant

More and more people in the UK are leaving X, so where are they going? As I explored in my blog post Mojo Dojo Casa House: X & Masculinity - X has become a bit of a bin fire. It was further proven recently when, after three young girls were

Newsmast introduces a string of new features, perfect for growing a community online. There is a vast array of Mastodon clients and Fediverse enabled social platforms - many of which have their own app. Each one serves a certain type of audience. Mammoth captures the sleek iOS feel, IceCubes has

Threads (finally) took a brave step towards the Fediverse Yesterday, Threads used their platform to put spotlight on the Fediverse by inviting Block Party co-founder Tracy Chou and Flipboard co-founder Mike McCue to an AMA (ask me anything) on the Fediverse - hosted by the Threads brand account. With 4.

Machines scroll among us. Whilst on Threads recently, I saw a post by Ghost creator, John O'Nolan, wondering why a TikTok trend saw users intentionally miming audio out of sync. The reply, by Robert Stephens, inspired this blog. John O’Nolan (@johnonolan) on ThreadsI assume this makes me

Say goodbye to the Twitter you knew, Musk's X is stomping on the grave. I've recently had the displeasure of going back to X (aka Twitter), a platform that continues to turn further and further from the light it once was. The platform is a lot

How do you change the way the professionals do social media? Social media is a job. That is not up for debate. It's a complicated mix of marketing, design, and PR - surprisingly few people can do it. But what do you do when you want to influence

Social media is a battlefield of information. More than ever, we are seeing news providers being beaten up by the current structure of information sharing online. There is a fight for relevance. Headlines, images, & NIBs are all crafted to pull in engagement. I want to explore how I think

Since my last blog took off, thanks to BTS' ARMY, this one's for you and for anyone else curious about this Fediverse/Social Web/social-media-in-an-interconnected-network thing. If you missed it, I ended my last blog with an introduction to the Fediverse for ARMY new to Bluesky. Since

Time and time again, we have seen communities emerge on social media based on similar interests. Within those communities have been sub-communities and within them friendship, or perhaps better labeled as acquaintance, groups. This structure, where we seek out people who like the same things, leads to huge online communities

Hi, my name is Saskia. I've been writing since I was a kid, like, really writing. Novels, poetry, I even had an obsession with magazines (some of which have turned into my favourite portfolio pieces). From there, I got two degrees, both of which included a lot of