About FORbetter

FORbetter is an idea of a better social internet. It was inspired by the charity I work for, The Newsmast Foundation.

It's a place to explore everything social media, with a particular focus on the relationship we have with the social web and decentralised social technologies.

It's also a place to speak about my experiences as a queer woman in STEM and relationship with social media.

Who even am I?

You can virtually meet me & stay up to date on my unhinged thoughts in a lot of places.

On Bluesky, Threads, Newsmast/Mastodon & for more professional thoughts, LinkedIn.

Articles

Is Bluesky the new #MarketingTwitter? Marketers weigh in

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.

PR Week GlobalJulia Walker and Emma Thumann

Social Media Trends For 2025 According To Experts

Discover the hottest social media trends that will dominate in 2025, together with tips on how to leverage them for your brand to gain momentum.

Socialinsider Blog: Social media marketing insights and industry tipsSabina Varga

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